G325 introduction

Key Terms

• Mediation
• Objectification 
• Denotation 
• Connotation 
• Challenges
• Conforms 
• Collective identity 
• Male gaze 
• Self representation 
• Richard Dyer- we are treated on based on what we see and what we see comes from representation
• Hegemony - dominance, one social group over another
• Ideologies- a world view, attitude, belief 
• Dominant Ideology- ideologies we live in a day to day fashion and do not question, they are strong

Sket

Sket challenges the stereotypes of women at the beginning as they are dominant over a male as they beat him, not only this but this shows them to be uncaring and aggressive as opposed to the stereotypes of caring and passive. Also due to being shown as aggressive the girls within this clip are represented to be impolite, which challenges the polite stereotype. This film follows Barthes theory as the representations included seem natural, despite the fact they challenging stereotypes, this is because of the mise en scene. 

This part of the film conforms to the stereotypes given by the media as they male is dominant over the woman pulling her in, representing female to be submissive to the male sex. The female pushes him away which shows that the contact is unwanted, which enforces the stereotype that males are dominant. 

This part is an objectification of women. The denotation is that a women is getting dressed however the connotation is that the woman has just had sex, this conforms to the stereotype given by the media and as the camera closes in on her body the woman is represented as sexy and this is therefore and objectification. 

Blurred Lines

Within this video women are seen dancing for the male singers, this objectifies women and makes it seem as if they are for men. This video also conforms to the male gaze theory as the women are made to be sexy as they are in minimal outfits, this is made for middle aged men as this is what they want to see. This video follows the theory of Martin Baker as it is misrepresenting the real world, not all women look like the women in this video and not all women act like the girls in the video. This video also follows Gerbners theory as it represents values already in society and supports the dominant ideology, which is true, the women are shown to be submissive to the men and the men are shown to be dominant, for example at one point a woman is on a dog lead being walked by the man. 

In this part you can see the woman is quite good looking and is wearing red lipstick which conforms to the stereotype that women care about their appearance. Controversy was made over this video as some of the public saw this video as condoning rape culture- 'I know you want it'. This controversy could be made over Richard Dyers theory that because a representation has been made that women don't mind being objectified, therefore the audience then see this and treat women like this. The representation in this video is founded on realities that don't exist, this enforces the hyper reality, a theory by Baudrillard, and makes a blurred image for what is real and what is not. What is real is the people in video but what is not real is the way that the people are acting.  

Blurred Lines Parody

In this parody video women challenge their stereotypes as they are represented to be dominant by having their feet on top of the men showing that they are in charge. Also in this video women are not objectified, but men are as they are seen only in their boxers which challenges their stereotype also. The women in this parody have created a self representation of themselves which goes against the representation given by the media, they show themselves as women who are the dominant sex and also as independent as opposed to their representation which shows them as dependent on the male sex.

Women conform to their stereotype of caring about their looks as they are all seen wearing make up, like the girls in the real video even the the aim was to challenge. However in this video the male gaze is challenged as the men are the ones who are being objectified as they are seen topless and being touched in the video.


Chandelier

 In this video an 11 year old is dancing for a song that is based on alcoholism and has implications of suicide, because of the content of the song this alone created controversy. However the fact that she is also wearing a nude body suit also makes her seem as if she naked, which also created controversy due to her young age. This video is a matter of self representation for the artist as the young girl dancing in the video is posing as the singer Sia, this has not happened by accident, this has been done purposely.

The dancer challenges her stereotype as she is shown in this screenshot to be pretending to strangle herself, which implicates suicide which implicates depression. The lyrics "im just holding on for tonight" enforce this, anyway, this challenges her stereotype as young girls are meant to be happy and cheery and this video shows a different side which the media doesn't often let an audience see.

Chandelier Cover

 This dance cover shows self representation as they are copying the dance moves they see and have been heavily influenced from what is shown on the web 2.0. This cover is a demonstration of intentional representation.