Chandler: representation always constructs a construction of reality within various aspects e.g. places, people, cultural identities etc.
Dyer: how we are seen is determined on how we are treated and how we treat others is based on how we see them, how we see a person comes from representations
Jenkins: the theory that the audience participate in the representation of themselves and is an extension of self representation, the audience will see a media text and recreate this using all different types of media
Giddens: ideology refers to the influence of ideas on peoples beliefs and actions
Barthes: representations have an appearance of being natural
Gerbner: believes the media is a drip drip theory in which the effect doesnt happen quickly but accumulates, also know as the cultivation theory, believes TV enforces and supports the dominant ideology
Baudrillard: believes in a hyper reality in which the lines between what is real and what is not is now blurred due to the television, a perceived reality has been constructed
Mulvey: constructed the male gaze theory, which her belief is that the media is constructed for heterosexual men, this is enforced through how women are represented, this can be shown through what a women is made to wear, what stereotyped the fulfill, the way they act, what the wear
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